Tuesday, June 27, 2006

The Next Big Brand: You

The world's biggest brand of the future will be "You." Every consumer good is going to be designed, produced, ranked, etc. by anyone interested in helping out and making some $ for their talent, and that includes you. Who benefits? Everyone who participates, even the buyers because the quality of products will improve.

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1 comment:

Colin Brayton said...

Ever read Abott's Flatland in school? The "youniverse" reminds me of the zero-dimensional universe:

“Behold yon miserable creature. That Point is a Being like ourselves, but confined to the non-dimensional Gulf. He is himself his own World, his own Universe; of any other than himself he can form no conception; he knows not Length, nor Breadth, nor Height, for he has had no experience of them; he has no cognizance even of the number Two; nor has he a thought of Plurality; for he is himself his One and All, being really Nothing. Yet mark his perfect self- contentment, and hence learn this lesson, that to be self-contented is to be vile and ignorant, and that to aspire is better than to be blindly and impotently happy.