In contrast to a small company, if you are a premium publisher or large company wanting to explore what ad revenue you could be making and use the right technology to sell and trade your advertising space, then look no further than The Rubicon Project. In their own words, here is a summary:
The Rubicon Project is the leading technology company automating the buying and selling of advertising globally. REVV, the industry's largest independent technology platform is used by more than 500 of the world's premium publishers to transact with more than 100,000 advertisers across a massive marketplace that powers more than 180 billion ad trades per month.
I have started this blog to keep track of all the interesting stuff I read about. In some cases, friends of mine have shared their cool stuff with me. I try to keep the headlines and descriptions short, so you must follow the links to read and decide for yourself if a topic is worth your time. Want to contribute? Just comment on any of the stories and I will be notified instantly.
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