Tuesday, June 18, 2013
StreetFight: Hyperlocal Biz News
An interesting blog about local SMBs. Here is one entry about thoughts on self-service ad platforms:
Over the past decade, self-serve advertising platforms have been seen as a potential lynchpin for creating successful hyperlocal business models —potentially bringing down the cost of merchant acquisition and management to the point where serious profit can be made by aggregating smaller-sized SMB ad insertions. But self-serve is easier proposed than done. And many companies have found that while their self-serve platform works just fine, many small business owners require the kind of high-touch hand-holding that only a real-life salesperson can provide.