Wednesday, December 12, 2012
This is a big deal. RadiumOne is splitting revenue shares with sites that drop cookies onto their users' browsers based on hashtags the users are interested in seeing. It's a big deal because now site owners don't necessarily need to clutter the sites with image ads, but rather can simply drop cookies with any apparent disruption to the users. As the user navigates across other RadiumOne sites, the cookies are read and appropriate ads are shown to them.
Anyways, any startup should now consider this alternative source of revenue.