I have started this blog to keep track of all the interesting stuff I read about. In some cases, friends of mine have shared their cool stuff with me. I try to keep the headlines and descriptions short, so you must follow the links to read and decide for yourself if a topic is worth your time. Want to contribute? Just comment on any of the stories and I will be notified instantly.Also take note of how they are building up their database of permission-based phone numbers of users.
Also note how they use different keywords appearing in different print ads so they can measure the response of each ad.
Very interesting. I'm sure you can think of how to apply this knowledge to other industries.
They are using MobileStorm
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