Thursday, July 10, 2008

Ashley Furniture Uses SMS

Read about the success Ashley Furniture is having with text messaging.

Also take note of how they are building up their database of permission-based phone numbers of users.

Also note how they use different keywords appearing in different print ads so they can measure the response of each ad.

Very interesting. I'm sure you can think of how to apply this knowledge to other industries.

They are using MobileStorm

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