I have started this blog to keep track of all the interesting stuff I read about. In some cases, friends of mine have shared their cool stuff with me. I try to keep the headlines and descriptions short, so you must follow the links to read and decide for yourself if a topic is worth your time. Want to contribute? Just comment on any of the stories and I will be notified instantly.Moat has a proxy for attention. It can generate a heat map of where people hover their mouse over an ad, and where they click as well. What you end up with is something like the heatmap shown above for HauteLook. An image of a woman in the ad, while more attractive, turned out to be too distracting, whereas an image of a shoe results in 2.6 times more clicks on the join button. Moat offers these heatmap analytics to brand advertisers, to help them figure out which display ads are the most engaging and to give them tools to fix the ones that are not working.
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