I have started this blog to keep track of all the interesting stuff I read about. In some cases, friends of mine have shared their cool stuff with me. I try to keep the headlines and descriptions short, so you must follow the links to read and decide for yourself if a topic is worth your time. Want to contribute? Just comment on any of the stories and I will be notified instantly.An interesting blog about local SMBs. Here is one entry about thoughts on self-service ad platforms:
Over the past decade, self-serve advertising platforms have been seen as a potential lynchpin for creating successful hyperlocal business models —potentially bringing down the cost of merchant acquisition and management to the point where serious profit can be made by aggregating smaller-sized SMB ad insertions. But self-serve is easier proposed than done. And many companies have found that while their self-serve platform works just fine, many small business owners require the kind of high-touch hand-holding that only a real-life salesperson can provide.
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